Nikken Story - Nikken - The Official Site of Nikken Products

The Nikken Story

At Nikken our mission is to help people discover a better way of life and provide them the means to live it and share the benefits. Nikken was founded in Japan in 1975 by Isamu Masuda, who saw a common problem and devised a solution. The problem: millions of people suffered from sore feet and the fatigue this produces in the entire body. His solution was the invention of the first Nikken product, the Magstep®. His inspiration for the energizing massage nodes on the insoles was derived from the pebbled surface at the bottom of a Japanese public bath. He added magnetism to intensify the field of energy.

Magsteps are an example of a pioneering idea — wellness solutions based on the natural world. Nikken takes these solutions much further with a vision of caring and helping others, which is integrated into the corporate mission.

Magsteps were only the beginning. They were followed in 1978 by the KenkoCreator. In 1979, the original KenkoPad® introduced the world to Kenko Sleep Technology. A team of dedicated professionals began to assemble, drawn to Nikken by the company's unique purpose. In 1984, Toshizo (Tom) Watanabe joined the Nikken family, initially as director of training, and opened the first Nikken office in North America in 1989.

Over the years, Nikken has pioneered state-of-the-art technologies, including PiMag® water filtration in 2000, TriPhase® Technology combining magnetic, negative-ion and far-Infrared in 2006, improved Air Wellness® Technology and Kenzen® Organic-Based Nutrition in 2008. DynaFlux® Magnetic Technology debuted in 2012 and Nikken was awarded its patent in 2016.

In 2009, Nikken announced a new executive management team under Kurt Fulle, CEO, who in 2015 also took on the role of Chairman of the Board. Late in 2014, his team completed a makeover of the Nikken network marketing business model, which now put equal emphasis on sponsoring and retailing. Today our organization celebrates more than 40 years since its founding and decades of success in the Americas. We look forward to many more.